Photo of Girl in Wheelchair Gazing at Beauty Store Model Also in Wheelchair Goes Viral

A lovely photo of a girl in wheelchair gazing at a beauty store model who is also in wheelchair has gone viral, with many people praising the store for the move to feature the model. In turn, the store is now trying to find the girl in the viral image for a treat!

An Ulta Beauty Store located in Leesburg, Loudoun County in Virginia, USA, features various posters showing beautiful women. These included a beauty influencer who happens to be in a wheelchair, Steph Aiello.

According to Ulta, they made sure to include the model “as part of an initiative to ensure that every guest feels represented and can see themselves reflected”.

True enough, many people were inspired by the move, because it is definitely not everyday that you can find models in wheelchair representing many brands not related to medical equipment.

Carolyn Anderson shared a photo of her daughter on Facebook, gazing at the woman in wheelchair outside that Ulta Beauty Store. She does not know Steph Aiello but this young daughter felt happy to see someone like her being featured outside the store as model. Just as the store hoped, this made the young girl felt happy and empowered.

Well Ulta, you absolutely stopped my girl in her tracks this evening. It was mesmerizing to watch her stop, turn and gaze at this poster. So thank you,” Carolyn wrote on her Facebook account.

Photo credit: Carolyn Kovacs Anderson / Facebook

The photo received over 68k shares and more than 76k reactions, with many people praising the store for this move.

I was in an Ulta today. When I saw the poster, I smiled and said “representation matters.” Now I see this and smile again!” a netizen wrote.

Ulta is certainly glad the campaign paid off.

We love that this mom shared such an amazing moment. We were touched to see her daughter looking at the image in our window – it makes us incredibly proud,” an Ulta Beauty spokesperson said.

We feel even more inspired to continue to feature amazing people that help us shape how the world sees beauty.

Ulta reached out to Carolyn so her daughter could meet Steph plus enjoy a fun day of shopping and beauty services at an Ulta Beauty store soon.

What is Ulta Beauty store?

Ulta Beauty Inc. is a chain of beauty stores in the US that offer various skincare and cosmetic brands, bath and body products, haircare products and beauty tools, nail products, and fragrances for both men and women.