Sales of KFC in China have been going down for three years now, so the chain is trying to revive customer interest by offering something unique and bizarre on the menu. So, the chain released new items on the menu: the “black diamond bacon spicy chicken leg burger” and the “rose cheese chicken leg roasted burger”.
Now, the burgers look scrumptious on the photos. The black burger is supposed to have bacon, crunchy chicken patty, ketchup, tomato, and lettuce; this one is marketed as a spicy variety. Meanwhile, the pink burger has rose petal toppings, roasted chicken patty, cheese, mayonnaise, tomato, and lettuce.
You’ve got to admit the photos looks great! Would you be willing to try these unique items on KFC’s menu?
Awesome or Weird?
Customers who were brave enough to try the odd items on the menu were somewhat confused, posting photos on social media about their experience.
KFC and Other Western Food Chains in the Asian Market
With KFC sales down by another 10% last quarter, the chain really needs to gather more customers into its fold, especially as it faces rather tough competition from other Western brands like McDonald’s and Starbucks. The two brands have seen fast expansion in China these past months, clearly affecting KFC sales even more.
Aside from the stiff competition, the chain has also suffered from several food scandals, with one even leading to the shutdown of one supplier which reportedly used expired meat.
The release of the black and the pink burgers could be KFC’s answer to Burger King’s red and black burgers marketed in Japan. Burger King had released its first black burger last September 2014 and has recently debuted an all-black burger, also in Japan, plus the Red Samurai Chicken burgers featuring “bright red buns, red cheese, and red hot sauce made from miso and hot peppers”.