If you’ve ever applied for a job, you know that it can sometimes be a very challenging experience. You have to know how to market yourself right so you can stand out from the crowd and successfully grab the attention of your potential employer.
In most cases, that can be particularly tough since your CV will probably end up stacked with all other resumes sent by other applicants.
Well, 25-year-old job seeker Lukas Yla is having none of that. So he came up with a unique – and yummy – way of approaching things.
The marketing specialist, who “just moved from Vilnius, Lithuania, to San Francisco,” according to Metro, dressed up as a delivery guy and then disguised his resume in a box of doughnuts so he can personally make sure that the hiring executives would take notice of it.
“It felt like the right moment to challenge myself,” he said in an interview. “How far can I go in a city where competition is much tougher, where I know no one, I don’t have work experience in the USA, and probably I will need to start all over again?”
How did he manage to pull off the awesome idea? He began by printing a Postmates shirt worn by the couriers. He then bought some fresh doughnuts from Mr Holmes Bakehouse and inserted his resume in every box.
“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on ‘resume’ level with other candidates that have work experience in San Francisco,” admitted Lukas.”So, as a marketing specialist, I performed SWOT analysis of myself, my competition, my target audience and crafted this job-hunting campaign.”
Things, however, didn’t instantly work for Lukas – but he’s definitely nowhere near giving up.
“I’ve delivered over 40 boxes of doughnuts so far” he shared. “A little bit more than 10 to ad/creative agencies and the rest to tech companies. I landed 10 interviews, and I am in the interview process with couple of companies.”
Good luck with the job hunt, Lukas!
What Do I Create An Effective Resume?
“Get focused on your job objective before writing the rest of the resume and tailor the resume to the job and the field,” said Career Services Center.
“Make your skills the selling point of your resume. Include specific skills that pertain to your objective such as computer languages, technical skills, and lab techniques. You may also include interpersonal and adaptive skills such as communication, leadership, writing research, teamwork, etc,” the site added.